Home Staging

Why is this important?

you have one chance to make millions of first impressions

Your property will be syndicated via the internet to all over the world.

We realize that the first impression of your property, or any property we are selling, is a lasting impression – and we only get one opportunity to get it right. According to an article on Forbes Advisor, when potential buyers come to view your home, you want them to see themselves living there – to feel at home and not as if they are in someone else’s house. Too many personal items around the house can be distracting. Home staging can be the solution. This is why we offer Cape Cod home staging which includes design, cleaning and decorating help!

Staging your property is an extremely valuable tool that we offer to our sellers. You’ll need to give your space a new fresh feel that allows anyone to walk in and see the potential of your property. We stage about 80% of the homes we sell, and we have proven statistics that show staging our Cape Cod homes sell them faster than the competition.

And have no doubt, real estate is a very competitive market! With so much competition online, your home can get easily lost in a sea of listings on the web. It is important to do everything you can to stand out.

Our mission through our Cape Cod home staging services is to sell properties beautifully, with ease and grace for the sellers, our clients, whom we value. Staging a home means preparing a property for sale by temporarily furnishing and decorating – and sometimes renovating – various rooms to make them more attractive.

We provide our clientele with the very best.

Meet our professional stager, Gail Obrien

Our Exclusive Interior Designer

Gail OBrien, Interior Designer

Gail OBrien is exclusive to Property Cape Cod and stages most of the properties we list and/or manage. Gail stages our properties to SELL! She has certain flair to her interior designs and the insight into what today’s buyers seek in their new home.

Gail also stages the luxury vacation rentals we manage. Her welcoming, sophisticated interiors, coupled with our waterfront home settings, creates a relaxed and lovely atmosphere for our guests.

We offer differing levels of home staging consultation as part of our listing services.

Take a peek at our photo gallery of staging before and afters.

Staging Examples

get in front of buyers first and be on top of the list of properties they WANT TO visit.

Over 84% of buyers look on the internet to preview homes before they go to see a home in person. Properties with beautiful photographs will be looked at in person at first. Professionally staged listings “stand-out” in prospective buyer’s minds. Buyers view professionally staged listings as “well-maintained”. **

We are experienced in knowing and showing what most buyers want.

Do not underestimate the value of editing your home’s contents.

first impressions matter

Staging is not the same as decorating. Decorating is about your personal style and decorating your home with your belongings for your personal enjoyment.

The way you market your home is very different.

Our goal when assisting with the staging of a home for sale is to transform your residence, its decor, and your personal belongings in a way that maximizes their appeal to the largest possible audience of potential buyers.

LUXURY HOME IN SANDWICH

OUR RESULTS: Sold for 100% of List Price: $1,050,000.

LUXURY HOME IN OSTERVILLE

OUR RESULTS: Sold in 2023 for 95% of List Price: $1,800,000.

waterfront HOME on town cove in eastham

OUR RESULTS: Sold in 2022 for 107% of List Price: $1,606,000.

The Real Estate Staging Association Home Staging National Staging Statistics Report

A FEW INTERESTING STATISTICS

consider these facts:

Buyers’ agents recognize that staged listings are “move in” ready, and are more inclined to show staged properties. Homes staged first before going to market, spend 90% less time on the market. Homes that are staged prior to going to market sold on average in 23 days.*

why stage an empty home?

Completely bare rooms can come off as cold and impersonal. Staging allows buyers to imagine themselves living in the home and how to use the space. Empty rooms can actually look smaller than they are; staging can help them appear larger.

Take a peek at a few more of our success stories.

when the vision is clear, results appear

It is important that the home shopper falls in love with the property they ultimately choose to buy. We help create that emotional connection between a buyer and your home by staging it.

LUXURY beachfront, truro

OUR RESULTS: This luxury beachfront vacation rental property in Truro was SOLD OUT for 5 straight summers after our staging in 2017 -and- the rental income also increased 70% after our staging.​ And in late 2022, we sold this same beachfront property in Truro for 50% more than our buyers paid in 2017.

Cottage by the sea, barnstaBLE

OUR RESULTS: SOLD in just 19 days, with multiple offers and for 97% of list price.

rANCH near the beach, hyannis

OUR RESULTS: SOLD in just 37 days, with multiple offers and for 99.6% of list price.

BOATER’S PARADISE, SECONSETT ISLAND

OUR RESULTS: This property SOLD, after several listing attempts without staging by competing agencies.

Before going to market

should you renovate?

Should you make improvements so that the property will sell for a higher price? What improvements offer the best return? Or should you spend money making improvements to make your home more suitable for your family’s needs?

Consult with the team at Property Cape Cod before making any home improvements to learn which ones offer the best return for your home.

Each property is unique, so we do not give the same advice to everyone. The team at Property Cape Cod will meet with you and make recommendations, so that you can make the best choice for yourself and your family. We are expert problem solvers, and as a result, sell, manage and rent properties depending on what makes the most sense for you.

Live off Cape?

WE CAN MANAGE THE PROJECT FOR YOU.

Many times we oversee the projects for you.

ADORABLE HALF-CAPE IN YARMOUTH PORT

We ended up listing this home at $100,000 over other agencies suggested list price, as we could see the potential for this charming house once some work was performed. We made repair recommendations to the seller who took our advice – some of which included paint and septic work. Then we oversaw the work for the seller, decluttered and then staged the home.

results: sold in 2023 for $10,000 over list price in 13 days on market.

HYANNIS RANCH

results: sold in 2023 for over list price.

We invite you to experience the Property Cape Cod difference.

ask the professionals

We will work with you to determine how much staging you’ll need. Sometimes we suggest a bit of decluttering and swapping out some key furniture pieces. In other cases, it may be necessary to repaint, renovate, change out light fixtures and more. Consult with the team at Property Cape Cod before making any home improvements to learn which ones offer the best return for your home.

L to R back row: Dawn Andalft-Newman, REALTOR®, Tia Lilly, Founder, Broker/Owner, Beth Coccaro, Marketing Director, Christopher Lilly, Managing REALTOR®- Vacation Home Rentals. L to R front row: Karen Lilly, REALTOR®, Tina Lilly, REALTOR®, Dave Kenney, REALTOR®.

*Source: The Real Estate Staging Association Home Staging National Staging Statistics Report
**Source: The Consumers Guide to Real Estate Staging